Branding in Seongsu

Branding in Seongsu

CHANNEL : U+ Mobile TV, Wavve
EPISODE : 24
RUN : 2024.02.05 - 2024.03.14
CAST : Kim Ji-eun, Lomon, Yang Hye-ji, Kim Ho-young

A romantic thriller drama about a relationship turned upside down after a soul swap.
Set in Seongsu-dong, the heart of branding culture, the story follows Kang Na-eon, a sharp and cold marketing team leader, and So Eun-ho, a warm-hearted intern.
After an unexpected kiss causes their souls to switch, the two are forced to navigate each other’s worlds — leading to chaos, secrets, and an unpredictable romance that blurs the line between identity and desire.


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